Developing a Media Strategy
This publication provides some practical guidelines on how to develop an effective media strategy.
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Media.pdf 201.27 KB
One of the most effective ways of reaching your target audience, influencing policy and practice and changing public opinion is to make use of the media. This publication provides some practical guidance on how to develop media strategy that will enable your research programs to have greater impact on the national debate. Sitio Web (URL): http://www.esrc.ac.uk/esrccontent/PublicationsList/4books/medframeset.html Autor(es): Romesh Vaitilingam