|Think it Through: What it takes to design & fund an effective communications strategy
The Benton Foundation's online capacity building resource for organizations interested in implementing communications strategies.
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Sitio Web (URL): http://www.benton.org/publibrary/toolkits/thinkthru.html
This is a best practices toolkit for achieving your organization's mission in the digital age, and it explains what it takes to design & fund an effective communications technology strategy, including planning, audience development, message shaping, evaluation and funding.