SANGONet and EasiGiving announce their partnership in support of BackaBuddyUsing the Internet and Sport to Raise Money for NGOs in South Africa
BackaBuddyArticleMay2008.doc 37.5 KB
Using the Internet and Sport to Raise Money for NGOs in South Africa
The worldwide growth in Internet use and fundraising by NGOs has been phenomenal. Funds raised online have increased from $250 million in 2000 to more than $5 billion in 2006. Some predict that online fundraising will continue to increase at a rate of 30% percent each year. To highlight the growing impact and value of online fundraising, 13 million Americans made donations online after Hurricanes Katrina and Rita in 2005.
Although online fundraising for and in support of NGOs is still in its infancy in South Africa, a number of factors will contribute to accelerated growth in this field in the next few years. These include the growing number of South Africans with access to Internet, reduction in Internet costs, more NGOs with their own dedicated websites and appreciating the value of online applications, a growing middle class and a significant expatriate community with an interest in supporting good causes back home.
SANGONeT and EasiGiving are proud to announce a partnership in support of BackaBuddy (www.backabuddy.co.za), an online fundraising website which combines the power of sport and the reach of the Internet in support of NGOs in South Africa.
Launched by EasiGiving in early 2008, BackaBuddy provides intuitive and accessible online fundraising functionality to help anyone with a cause or NGO they care about to raise funds through sponsorship. Essentially, it is a community platform which enables people (“Charity Champions”) who are participating in sporting or other events to link their efforts to raising sponsorship for their favourite charities and NGOs.
The website provides a simple, local solution to donating and raising money for deserving causes. No matter where they are in the world, South Africans can ensure that their charitable giving goes straight to helping the needy back home. What’s more, they can support their friends who are taking part in sporting, commemorative or corporate events in South Africa by sponsoring their endeavours, so it’s a win-win - charities and NGOs benefit and their friends have the satisfaction of knowing their efforts have been recognised!
According to Sue Peiser, a Director of EasiGiving: “In the first three weeks of operation BackaBuddy collected over R60,000 on behalf of CHOC, through the wonderful efforts of just 4 riders in the 2008 Cape Argus and Cape Epic events! Not only is it effective, but it is also a fun way of raising funds as you can see from some of the comments posted on the website.”
Any NGO seeking to participate in this unique fundraising system is now welcome to apply for an absolutely free listing (I am a Charity) on BackaBuddy (www.backabuddy.co.za). Once registered, a charity or NGO can communicate its status to a broad audience, encouraging potential “Charity Champions” to participate in fundraising events such as running, cycling, swimming or even something as simple as a shave-athon! The Charity Champion creates a free page on BackaBuddy, and e-mails the information to a wide range of potential supporters - nominating a specific charity or NGO as the beneficiary. They can then make their contributions by credit or debit card - quickly, simply and securely. View (www.backabuddy.co.za/dijon) a Charity Champion’s page.
Looking ahead, BackaBuddy has been officially appointed as a charity collection and credit card payment portal for the Discovery 702 Walk The Talk ( http://www.702.co.za/events/events/20070411walkthetalk/main.asp), the biggest walking event in Africa! The event is due to take place on Sunday, 27 July 2008, and will attract over 30 000 walkers. Refer to the BackaBuddy site for information about how to support a charity or NGO through participation in this event.
According to David Barnard, Executive Director of SANGONeT: “We are very excited about our involvement in this project as it provides us with an opportunity to promote the strategic benefits of the Internet to NGOs in South Africa. In addition, SANGONeT will provide potential donors with detailed information, through our Prodder NGO Directory (http://beta.prodder.org.za/), about the NGOs profiled for support on BackaBuddy.”
Organisations listed in Prodder will be encouraged sign-up for BackaBuddy. When an organisation has signed up on the BackaBuddy site, and is already listed in Prodder, a BackaBuddy logo will be added to its Prodder page. Where an organisation has opted in to BackaBuddy from Prodder, there will be a Prodder logo on each organisation’s record (web page) with the words ‘View this Organisation’s Prodder entry’.
SANGONeT will also actively use its various electronic media and information services (NGO Pulse, Lwati, SN-Anounce and the SANGONeT NGO Portal) and events (Annual SANGONeT Conference, Thetha ICT Discussion Forums, NGO CEO Circle and NGO CEO Summit) to promote BackaBuddy in support of the NGO sector in South Africa.
For more information about BackaBuddy, please contact:
David Barnard or Matthew de Gale
Tel: (+27) (11) 403-4935
Sue Peiser or Allan Beuthin
Tel: (+27) (11) 788-0046
Website (URL) http://www.backabuddy.co.za
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