Federation RD Handbook - 05. Image, Public Relations and Marketing
Guide the development of a National Society's Public Relations and Marketing Strategy
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17700-CHAP_5.PDF 906.35 KB
Define the elements taht make up the public image of a National Society. Use Public Relations to support Resource Development. Use marketing techniques to improve Resource Development. Conduct market research. Author(s): International Federation of Red Cross and Red Crescent Societies